The big news this week in Social Media relates to fan-gating. In an update to their Platform Policy, from Nov 5th 2014 it will no longer be allowed to incentivize people to use social plugins or to like a Page via a like-gate:
"You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike."
If you need advice on how to handle your campaigns going forward, please contact us and we’ll be glad to help.