You’ve invested a lot of time and energy into creating a fantastic product.
You constantly hear praises about it from different people in your environment yet you’re hardly making any sales.
And that’s the whole point – your product can be a fantastic solution for many people but people won’t buy it because they haven’t heard of it.
You need to be in front of as many people as possible in order to generate new leads for your business and start selling.
Lead generation will be one of the most important processes for your business and it must be taken seriously.
Here are 7 ways to get more leads for your business in 2019 and get that money flowing.
1. Focus on Your Value Proposition
If a prospective customer finds their way to your site, you don’t want them to spend a few seconds on it and just leave.
You need to keep them with a strong value proposition.
Take a look at Uber’s unique value proposition.
It’s simple and straight to the point.
It immediately highlights the most important benefits:
- One click and a car will pick you up
- Your driver knows where you are
- Payment is cashless
Many companies have long and complicated ‘about us’ sections on their homepage but they fail at explaining what’s unique about their service in the first seconds of visiting a site.
2. Have a Blog with Relevant Content
Blogs are one of the best ways to increase web traffic and engagement. That should make content an essential strategy in your inbound marketing efforts.
That’s to say if you’re ready to invest time and effort in creating SEO friendly content. If you can’t afford the luxury of waiting on inbound to bring quick ROI, you should take a proactive approach and focus on outbound prospecting.
HubSpot’s research found that marketers who prioritize blogging are 13x more likely to enjoy positive ROI.
GRAPHIC: Blogging makes marketers 13x more likely to get positive ROI
Content encompasses more than just blog posts. It also includes whitepapers, ebooks, guides, in-depth studies, or videos.
The content should be gated which means that visitors should leave their email addresses in exchange for the specific content they requested.
You can generate more leads by using CTAs in your blog posts and by offering exclusive content to your readers.
3. Use Social Media
Your website should be your most important asset but you shouldn’t ignore social media either. It can also help you drive leads and improve the ranking and visibility of your brand.
Twitter and Linkedin are two great social media platforms for lead generation.
Using Twitter for Lead Generation
Twitter is a well-known tool for networking. However, it can help your brand increase revenue as well. According to Twitter’s own statistics, 69 percent of people have bought something from a business after following it on Twitter.
If you want to get the most out of Twitter and generate more leads for your business here are some tips to help you maximize the use of this platform:
Write engaging tweets
One of the best Twitter lead generation tips is to write more high-quality tweets. They can take a number of forms: status updates, images, links, and video. This process can be automated with the use of different tools such as Buffer. Set it and forget it!
Participate in Twitter Chats
You should avoid spam and being overly promotional as that is only going to turn off your audience. Strive for a good balance of the content you own and the curated content. Promotional content should contain about 10 percent of your overall Twitter strategy.
Using the right hashtags can increase brand awareness of your business. A good strategy consists of finding the most popular hashtags in your niche and using them on a regular basis. Some great tools for tracking and analyzing hashtag performance are Hashtagify and Ritetag.
Twitter’s Search Function
Twitter’s search function is also advanced enough and it can help you find, follow, and interact with your leads. Type a word or phrase related to your niche into the search box and Twitter will suggest back topics and users related to your search term.
Using Linkedin for Lead Generation
With more than 500 million active users, Linkedin is another great platform for lead generation.
Their Lead Gen Forms are a vital part of any lead generation strategy on Linkedin. They can help you generate high-quality leads at scale and allow you to track your campaigns’ cost per lead.
Once these forms are presented to a Linkedin member, the fields of the form are already pre-populated with their profile data, drastically cutting the effort needed to fill them all out.
They feature large, dynamic, eye-catching calls-to-action. They are also mobile friendly making it easier for marketers to overcome challenges that go with mobile lead generation.
Linkedin Groups are another great option for lead generation efforts. Once you find a suitable group, try to participate in discussions as often as possible. The more you’re active the better.
4. Use Facebook Ads
Facebook ads are a fantastic way to gain more exposure for your brand and to generate more leads. Especially if they come with a good call to action.
You can use them to offer a free ebook and incentivize people to leave their email addresses in return.
Since Facebook Ads let you customize your target audience, you can generate leads by targeting the right people.
When setting a campaign, make sure to select ‘lead generation’ under the Consideration menu.
You can even do A/B testing to see which strategy gets better results.
This should be done on a continuous basis, especially if you’re debating which CTA to use.
Also, make sure to fill all parameters when creating a campaign if you want to get the most accurate results and leads.
To make your ads as successful as possible here are a few tips to keep in mind:
- The ad should be closely related to the content people are clicking through to
- Use eye-catching colors
- Run the first ad based on a lookalike audience
- Learn the difference between CPM and CPC
Think about integrating Facebook ads with your WordPress website for increased efficiency.
5. Create a Promo Video
Video is one of the most underutilized lead generation channels.
There are two important ways you can use video to generate more leads for your business.
You can add a video to a landing page with a form or collect leads directly in the video player itself.
Both are very effective and are proven to generate more leads for your business.
Every video is going to have a different end-goal. Some videos will be focused on educating, some on connecting, and some on converting customers.
If your goal is to increase the brand awareness you should create informational or educational videos that are designed to appeal to a wide variety of audiences.
A simple way to capture your potential prospects’ contact information is to set up a gate on your video. A traditional method used by the inbound marketers would typically include a landing page that required an email address or some other type of information prior to offering video content.
Luckily, today there are a number of tools that allow marketers to display a simple form in the video player, ensuring that they grab the lead’s information before the video starts. A great tool for achieving this is Wistia.
Using videos can help you leverage other social platforms like Youtube and Facebook which is poised to give extra video reach in their newsfeed.
There are a couple of things to consider when creating videos for generating new leads:
- Keep videos short. The first promotional video shouldn’t be longer than 2 minutes.
- Consider creating several in-depth videos to describe various features of your product or service
- Outsource video creation to experts
6. Answer Questions on Quora
Quora can be a fantastic place for getting more leads, especially in the B2B industry. The users on Quora are looking for answers and solutions to their problems. That’s where you come in by trying to solve your potential customer’s pain points.
The individuality of this platform is what makes it so unique. Quora is not really a place for business development and cold calling but it opens a line for genuine communication with your customers.
One of the biggest mistakes you can make on Quora is to blindly post answers that only advertise your business through links. You need to avoid shameless self-promotion and be involved in the conversation as much as possible.
Remember, Quora is a community-driven platform and its users are not expecting to be marketed to. They want genuine and helpful answers to their questions. Being overly promotional will only lead to your comment being deleted from Quora’s site.
7. Try PPC
Using PPC can open doors to earning a lot more revenue at a relatively low cost. That makes it a great option for generating leads. Your PPC ads should appeal to your client base if you want to turn visitors into leads.
If you want to test PPC for generating new leads here are a couple of things you need to try:
Target Industry-Related Keywords
When starting a PPC campaign for the first time, you’ll need a batch of keywords you can target. You can get them from a number of places like Google AdWords. However, these keywords need to be closely related to your business.
Businesses that are tight on the budget should only target a few high-value keywords at first. If budget is not the problem, you can target more keywords.
Use Appropriate Calls to Action
Calls to action are an important aspect of your PPC ads. While it may seem obvious that the users should click, telling them to actually do it improves the chances of getting a new lead.
For lead generation, the most typical calls to action are “Sign up now”, “Call for more”, “Get a quote today” and other similar ideas. These call to actions also give users a brief preview of what they can expect in your conversion process.
If you decide to try PPC ads for getting more leads here’s how you can integrate wordpress with Google Ads.
The best lead generation strategy consists of a balanced combination of various tactics. Pay Per Click (PPC) advertising can be a very effective tool for generating new leads as it has a greater than average possibility for conversion.
However, before starting any campaign which leads to your website you need to make sure that visitors are coming to an optimised website with great UX and excellent copy.
Otherwise your are just funnelling water through a leaky bucket and losing visitors left and right along the way. If you need help with increasing website conversions get in touch with our experts!