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When embarking on a new project, whether its a website refresh, a microsite for a PPC marketing campaign or even a simple facebook viral app campaign, one thing must be very clear to all involved – your goals. Goals and objectives must be crystal clear from the outset, and they don’t need to be complicated […]

The big news this week in Social Media relates to fan-gating. In an update to their Platform Policy, from Nov 5th 2014 it will no longer be allowed to incentivize people to use social plugins or to like a Page via a like-gate: "You must not incentivize people to use social plugins or to like […]

You will no doubt have already read about the various techniques used for internet marketing. Most have the objective of increasing “traffic”. However what does it all mean, and how does it benefit your business? There are 3 key questions that must be asked before embarking on any marketing campaign: How can you measure results […]

Choosing a CRM for your client is not easy as there is so much choice. However before looking into solutions, it is important to look at the high-level objectives of a typical CRM system: Uptime and speed are paramount, since all CRM’s are typically mission-critical Able to work on all devices such as Macs, Windows, […]