You’ve invested a lot of time and energy into creating a fantastic product.  You constantly hear praises about it from different people in your environment yet you’re hardly making any sales.  And that’s the whole point – your product can be a fantastic solution for many people but people won’t buy it because they haven’t […]

Geographic and location targeting are among the main reasons why small, brick-and-mortar businesses use Google Ads. With mobile searching on the rise, it makes perfect sense for businesses with storefronts to try to attract potential customers in their area. Big businesses who offer their products or services on a larger scale can also use geographic […]

When embarking on a new project, whether its a website refresh, a microsite for a PPC marketing campaign or even a simple facebook viral app campaign, one thing must be very clear to all involved – your goals. Goals and objectives must be crystal clear from the outset, and they don’t need to be complicated […]

The big news this week in Social Media relates to fan-gating. In an update to their Platform Policy, from Nov 5th 2014 it will no longer be allowed to incentivize people to use social plugins or to like a Page via a like-gate: "You must not incentivize people to use social plugins or to like […]

You will no doubt have already read about the various techniques used for internet marketing. Most have the objective of increasing “traffic”. However what does it all mean, and how does it benefit your business? There are 3 key questions that must be asked before embarking on any marketing campaign: How can you measure results […]