ProGibe Spa

The Challenge

The client approached Sentinel, needing assistance with an ambitious plan to enter into the Spanish Spa market. Their current strategy with digital marketing was not getting the results they needed in order to achieve their goals. The organic and paid campaigns were not bringing conversions and users were not generally having a good experience with the website, particularly mobile users.

The Strategy

Sentinel spent time with their team, discussing how their operation worked and what kind of enquiry volumes they were used to. A new strategy was then designed, involving a rebuild of their existing site and a completely new approach to their marketing.

The Implementation

Sentinel was involved in following action points

  • Market research, competitors’ analysis, keyword research
  • Defining strategy per acquisition channel
  • Creating site architecture, development of the new website
  • Creating content for landing pages & micro-conversions elements
  • Web tracking setup
  • Setup of PPC accounts (Search, Display, re-targeting, social media marketing)
  • Deployment of changes onto live envirovement
  • Start with on-going SEO & PPC campaigns
  • Reporting
  • Optimization of the processes

The Results

Within the first two months of launch, traffic was already three times the previous month, with higher user engagement and increased conversions. Within 6 weeks their enquiries and incoming calls had increased and they were receiving, per day, what they received previously in an entire week.

Growth team performance

300% traffic increase

Leads and conversions

7x more customers


Market share after three months

20% of Spanish market

User engagement performance

31% boost in metrics