Though only recently started getting recognized with broader IT audience, both UX (user experience) and Interaction design have been with us for quite a while. Deep planning of how users will interact with a product you’re making, who those users are, whether all their needs are met and pointing out potential problems and improvements in the whole process is something good product designers and companies have been always doing.
How the process works?
What it actually describes is a research phase of the project where all requirements are gathered and a digital strategy is made for both creation and future use of the product, whether is being a website, application or a larger software solution. Some steps like wireframing and prototyping are generally recognized while others like developing personas of the potential users or creating use case scenarios tend to get skipped, leaving a large hole in the research phase and potentially reducing the usability and the overall quality of the product being created.
UX is not about subjective feel, it is about measurable insights
- We love to analyze your target audience
- Not sure which path to take? Let’s do A/B testing
- We measure and optimize everything
What’s important, as with everything, is that you leave that process with someone who you trust can do the job and keep everything in mind.
Path to success
UX & Interaction might seem like a complex field but actually it is creative and well-planned process with couple of steps in order to succeed.
- Requirements Gathering
- Persona Development – modeling user types
- Use Case Scenarios
- Information Architecture (IA)
- Usability Testing
- Visual Design
- Front-End Development
- Accessibility Compliance